“Begin with ideas
Embrace chance
Celebrate coincidence
Ad-lib and make things up
Eliminate superfluous elements
Subvert expectation
Make something difficult look easy
Be first or last
Believe complex ideas can produce simple things
Trust the process
Allow concepts to determine form
Reduce material and production to their essence
Sustain the integrity of an idea
Propose honesty as a solution”

By: artist and designer Daniel Eatock
From: http://www.eatock.com/project/daniel-eatock/

I chose this poem because I find it inspiring.
Daniel Eatock (1975) lives and works in England. I find his work humorous and original. He is very observant of things in “every day life” that usually go unnoticed, let alone get explored, and this inspires him to make art and projects of it.

An example of this is his project “Camera straps” (which is only “every day life” for people who photograph) where he has invited people to photograph the strap attached to their camera (like a dog chasing its own tail) and email it to him. He will then publish the photo on his website: www.danieleatock.com/project/camera-straps/. We all know how this accidentally happens sometimes , you get your camera out and have a nice shot in your frame and then ….. the strap is in there too!

His “Display Book Shelf” maybe an idea for the Product Design students who are working on producing a shelf at the moment:

MDF shelf, 6 feet long, 1 foot wide, 3/4 inch thick, resting on two metal brackets displaying books borrowed from Belk Library. The shelf sags under the weight of its contents in a graceful arc, the top edges of all the books are perfectly flush as a result of a conscious selection of volumes chosen to accommodate (or compensate for) the arc of the sagging shelf.

Source: http://www.eatock.com/projects/display-book-shelf/

One Response to ““Manifesto””

  1. Hetty Says:

    Words to keep in mind! Thanks

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